The very expensive Samsung Family Hub Fridges will now invite you to advertisements on your screens

If he has just disbursed thousands of dollars in one of the Samsung, he would forgive him for waiting for him to leave him alone, instead of encouraging him to spend even more money. But that is no longer the case: after a recent update, you will begin to see ads on the refrigerator screen.

According The new software update is being implemented in the Samsung family center In the USA, and now show ads and promotions while the screen is inactive. In a statement to the media, Samsung confirmed that he is carrying out a pilot program as part of his commitment to (prepare for this) “improving the daily value for our clients of local devices.”

The cover screen on which the ads appear appear when a refrigerator shows no more, such as Samsung’s art mode or a photo album. Samsung said Android authority That advertising will not appear when one of these modes is active, and added that the specific ads can also be discarded and will not appear again while the campaign is executed.

What the statement is not clear is whether advertising can be completely deactivated, which again seems like a reasonable option since you can expect to pay anything between $ 1,800 and $ 3,500 for a refrigerator equipped with the family concentrator. But it does not seem possible, while the pilot period is live. Nor is it clear if specific test models are omitted.

In April, Samsung’s head of R&D for digital appliances, said Jeong Seung Moon That at that time the company had no plans to bring ads to its intelligent starting screens, but in the case of its refrigerators it seems to have changed their minds quite fast.