The Star Wars hotel is the perfect metaphor for a failed franchise.

By Chris Snellgrove | Published 10 seconds ago

Star Wars Galactic Starcruiser, Disney’s ambitious attempt to create an immersive hotel experience in a distant, distant galaxy, and, according to the reports, the space becomes an office space for the company’s imaginators. Following this news, many writers and youtubers have rushed to create their praise for this ambitious project and how much waste of money was (some sources have claimed that they cost as much as one billion to create). However, almost nobody He has stopped to appreciate is that the failure of this hotel is the perfect metaphor for the failed Disney Management of Star Wars.

Why the Star Wars hotel failed

Before the Star Wars hotel failed, it seemed like a good idea, giving fans a Value of the West-To the opportunity to live within an interactive world full of accessories and trained actors. Unfortunately, however, the exorbitant price of this experience kept most of the fans remote, and many of those who were described everything as a disappointment too expensive. Now, everything becomes offices where the imaginators can create future walks based on older IP, and this is where our metaphor of the Disney era of the franchise begins.

When Disney first bought the most lucrative science fiction IP in the world, its greatest challenge was innovation … In a nutshell, they had to demonstrate that they could offer Star Wars content about the quality and imagination made by George Lucas. That’s why The force awakens It was a soft restart of A new hope: They did not want to rock the boat too much, so they gave fans a Reskinned version of a movie that they already liked. This was followed by the incredibly controversial sequel The last JediAnd the negative reaction of fans to that film made Disney start touching him safe with Star Wars almost every step.

Soon, most Disney+ series in a distant galaxy, Far Away began to focus on family characters such as Boba Fett, Obi-Wan Kenobi and Ahsoka. Speaking of relatives, JJ Abrams renamed Skywalker’s emergenceAnd he filled the film with famous faces ranging from Emperor Palpatine to Han Solo. Only in this way, the franchise that began with so much innovation was made by assuming creative risks and simply expected fans to accept the warmed leftovers.

So what does all this have to do with the Star Wars hotel that failed? At first glance, making a Star Wars theme hotel seemed obvious because Disney has made a murder Over the years with resorts with their famous characters. Making a thematic hotel with the same level of detail as Galaxy’s Edge was the equivalent of the resort to do The force awakens As a soft restart because they could simply add a Star Wars turn to a proven formula.

However, resort executives finally became ambitious, a little as Rian Johnson did when doing The last Jedi. They decided to convert the Star Wars hotel into a totally immersive experience like nothing that the company has done, but it was a total failure … in fact, it was simultaneously a bad hotel (narrow rooms, a short stay, few basic comforts) and a evil Game (unclear instructions, confusing interactions, limited possibilities of role -playing games). Add the exorbitant cost (a minimum cost of $ 4,800 for two people!) So it was only a 2 -day experience and this hotel was dead upon arrival.

Because the Star Wars Hotel has failed, the space will be used by the imaginators who work in relatives related to family IP such as Indiana Jones, Carsand Monsters, inc. Now, its failure (and the metaphor) is complete: after taking one Great risk with Star Wars and seeing it fail, executives are turning a hotel that, according to the reports, cost a billion to turn into corporate offices focused on the successful films of yesteryear. This is what Disney as a study has been doing since then The last Jedi Fluped … pumping content approved by the company that focuses mainly on inherited characters.

The Star Wars hotel has failed, but as a Midicloriano, that failure is just a small part of a major problem. The creators behind this franchise are not willing to run more risks and will serve an endless description with family characters and stories instead of doing something new and innovative. And until the powers behind Star Wars are willing to make bold movements once again, this is a franchise that can become one with force before any of us could have guessed.

Fountain: The wrapping