The income of mobile games has increased despite changes in market trends | Sensor Tower

Tower sensor recently published its latest report on the state of mobile games in early 2025, which shows the trends that are prepared to guide the market this year and how more than 2024 has changed. The report results show that the mobile games had Positive growth year after year in purchasing income (IAP) for the first time since 2021. However, it also shows that downloads have dropped 6%, indicating that perhaps players constantly spend more time in the Existing mobile games ecosystems, a change in the dynamics of the previous market.

The report covers the various games of games that were successful in 2024 and also covers changes in emerging markets. The latter, he says, are responsible for some of the greatest increases in market commitment. Another important conclusion shows that fewer new games are successful in the market and players seem to overwhelmingly prefer the central titles. There were more than 200 new games in the Top 1,000 in the United States in 2020, but only around 100 in 2024.

Jonathan Briskman, main manager of the Tower Tower sensor market, told Gamesbeat in an interview: “Looking at some of the successes in the last year or two, the most important question that developers should be done is how they will acquire a players base enough to support his game. Game or games in which time are already spending, and the new participants need a very strong argument to convince these players to spend time in their game. “

Monetization changes for 2025 mobile games

The Tower sensor report shows the differences between genres with the largest number of discharges and those with the highest income of IAP. While simulation and puzzle titles show most of the discharges of 2024, it is the strategy genre that dominates in the world consumer spending. In fact, the expense year after year for IAP revenues for strategy games grew by 16% in 2024, and represented 21% of all IAP revenues.

Briskman attributes this to the main developers of strategies that refine their systems to be cozy and easy to understand for new players, while pushing creative advertising strategies to players of a lifetime. A recent Mobile Premier League studio suggested that players can have a strong reaction to the ads in the game, which can have a negative effect on the goodwill of the general player of the game.

Briskman added: “A trend is the continuous increase in hybrid games. These games use cheaper assets, so they are cheaper to do. They use an easy marketing game that reminds hypercasual systems but also progression that increase life for life. In addition, they use a combination of purchases in the application and monetization of advertising, which makes them less vulnerable to market changes that damage the monetization strategy. ” Capybara Go and Last War from Habby: Survival as interesting case studies.

In general, Tower sensor reports that the mobile play market reached $ 80.9 billion in 2024 despite (or perhaps due to) the change towards the central games. In addition to the strategy titles, the shooters like Free Fire showed the growth of the most global download, while Casino gender games such as Monopoly Van! It showed the most IAP revenue growth.