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The CEO of Starbucks, Brian Niccol, says that the company’s application should be more transparent in prices.
Starbucks is getting into the spirit of Valentine’s Day through limited time drinks.
The cafeteria chain said Monday that cold drinks of the strawberry cream covered with Frappuccino chocolate and cold beer chocolate will go on sale in US locations from Tuesday in honor of the next vacation.
Strawberry cream with a limited time cover consists of a “mixture of strawberry pure “Starbucks said.
A sign adorned with the Starbucks logo hangs near the entrance to the Starbucks cafeteria in Aspen, Colorado. (Robert Alexander / Getty images / getty images)
Meanwhile, for chocolate hazelnut cookies, customers can wait .
Starbucks implements changes, including free recharges; Bring seasoning bars
The US stores. Starbucks will continue to sell the two drinks “for a limited time until the end of the supplies”, according to the company based in Seattle. Both appeared previously in the Starbucks menus before Valentine’s Day last year.
Its reintroduction on Tuesday will coincide with the planned deployment of the company of its new Blackberry Sage Flexer, Blackberry Sage Lemonade Freher and Midnight Drink.
These three drinks will also remain in the Starbucks menus for a limited time. However, unlike Frappuccino and Cold Brew drinks, Canadian stores will also wear new soft drinks and midnight drink, according to the company.
The midnight drink “presents flavors of sweet blackberries and sage with green coffee extract and moras mixed with coconut and ice shakes,” according to the company.
Starbucks pointed out that the pair of sages of Sabio de Blackberry mark the first instance of soft drinks combining a “berry flavor with a herb.”
People go through a Starbucks cafeteria in Manhattan, New York, United States on January 15, 2025. (Mostafa Bassim / Anadolu through Getty Images / Getty Images)
The company has plans to look closely at its menu this year.
“In the coming months, you will see that we begin to optimize our menu offers, resulting in a reduction of approximately 30% in both drinks and food sku at the end of fiscal year 2025,” said CEO Brian Niccol At the end of January, adding the company “will work to lead this market with innovative drinks and food innovation” as it does.
Starbucks cutting 30% of its ‘too complex’ menu
“We will do this responding to the client’s trends and their changing preferences. We will trust our highly committed green apron partners to inspire how we did with our lavender alignment last year, and we will be more responsible and tuned in cultural moments as we did with Dubai Matcha, “he said.
| Heart | Security | Last | Change | Change % |
|---|---|---|---|---|
| Astonishment | Starbucks Corp. | 108.16 | +0.48 | +0.45% |
At the end of January, Starbucks implemented some changes in the US and Canadian locations of the coffee chain.
Starbucks Coffee Signage is represented in Warsaw, Poland, on July 31, 2024. (Aleksander Kalka / Nurphoto through Getty Images / Getty Images)
They included the return of the condiments bars, as well as the baristas that put orders “for here” in cups or glasses of coffee and provide free recharges of hot coffee or frozen coffee or hot equipment or frozen equipment for dinner customers.
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Niccol detailed other changes that the company seeks to make during the company’s first quarter of the company at the end of January. One of them was “completely” introducing digital menu in US company stores during the next year and a half to “make our offers understand more easily and show better customization accessories,” he said.
The company reported more than 18,500 stores in North America and more than 22,000 outside that region at the end of December, according to its first quarter profit report.
