Star Trek is dying and Paramount does not understand how to keep it

By Drew Dietsch | Published 1 hour ago

I’ve finished with Modern Star Trek. It is barely recognizable as what used to be and I don’t think there is any internal interest in Paramount to return to that. The franchise is advancing with shit trick like puppets in Star Trek: Strange New Worlds and Vapid Faux-Prequel Schlock with Stellar Fleet Academy. Whatever Star Trek today is not remotely what made him a world’s round.

And now, with Paramount talking about making a Tentpole Star Trek movie again, it is clear to me that there is no hope for anyone to run the ship.

Star Trek is no longer for adults

The concept of Star Trek has always worked better on television, where you can distill your stories in one -hour missives. Yes, obviously there are good Star Trek movies, but the idea was born on television and its highest higher ones have been in that format. Star Trek is not a Tailormade franchise for great success. But, it may be sure that Paramount will push Star Trek’s square plug into the round hole of Tentpole Blockbuster with all his strength. Because? Because Star Trek needs a young audience, regardless of the cost for the identity of the franchise.

As such, Star Trek products are no longer made for real adults. They have been consumed by the same brand virus as Star Wars: a property that ages that it must remain relevant for capitalist reasons, and needs rope in a new generation of consumers. Because of this, the Star Trek offerings that we have received in this decade have been made on purpose for younger spectators in an effort to catch them for life.

This has had a chilling effect on the potential of the franchise to tell certain types of stories. Paramount is not really interested in placating older fans or even older spectators in general. His clear mission directive has been to generate new fans. Actually, I can’t say if that works on a macro scale, but it doesn’t help Star Trek now be a blocked franchise behind a transmission service.

Nobody cares if nobody sees

Star Trek, like Star Wars, is now effectively sealed behind a payment wall. If you do not subscribe to Paramount+ (a horrible service for reasons that I am not allowed to speak), it has no real way to discover or experience the franchise. This is not a unique problem because it is a point of sale that the entire transmission service wants: that program that everyone is talking about and you have to see. Sorry, Star Trek is not taking out a Andor And make people speak outside the faithful fans.

As such, Star Trek as a brand has undoubtedly taken. A culture hit just because it was not sufficiently present in culture. You want to know a reason Star Trek: The next generation Did it do it very well and had such an impact? Because it was executed in transmission syndication. It was easily available for people on their televisions. The entrance barrier was practically nil. Now, if you are not yet part of the Paramount Club, what real incentive do you have to consult a new Star Trek program if that means paying it without the ability to review it?

The practice of putting transmission programs on television is certainly in force these days, but it is a “very late, too late” approach that feels inconsequential. Star Trek is now a franchise done only for the people who have already bought. It is not spreading in a way that really encourages new fans.

Maybe this new Star Trek movie plan works for Paramount, but I will not contain my breathing. The franchise is effectively dead for me, but even outside my own feelings, Star Trek feels more niche with every day that passes. When I was a child, I loved seeing Star Trek: The next generation With my dad. I didn’t need all the flash and Zazz that Star Trek now uses regularly for his projects. But I suppose children are stupid today. At least, that’s what Paramount seems to think when they do things like Star Trek: Section 31.