SpongeBob is the latest icon to join the UEFN platform

SpongeBob and Bikini Bottom have joined Fortnite through their UGC platform, Unreal Editor for Fortnite. Paramount Game Studios and marketing agency Zoned have collaborated on a series of four experiences based on the popular animated series, bringing SpongeBob, Patrick and the rest to the Fortnite audience.

The four games, which Zoned developed with Alliance Studios, span several popular and familiar genres. They include:

• Red vs. Blue, in which participants attack each other with gelatin blasters in a free-for-all.
• Prop Hunt, the classic hide-and-seek game with a Bikini Bottom aesthetic
• Slap Fight, in which karate players chop each other off the board while searching for Krabby Patties.
• Only Up, the UGC staple, a good obstacle course

Doug Rosen, senior vice president of games and emerging media at Paramount, said of the collaboration: “We know that many SpongeBob fans are gamers, so it was a natural next step for us to bring Bikini Bottom to life in this authentic format for they”. . “This collaboration with Zoned allowed us to create an engaging and immersive experience that truly captures the essence of SpongeBob SquarePants and resonates with the Fortnite community.”

SpongeBob and company are far from the first to join the UEFN platform, as Zoned has worked on previous projects such as Topgolf’s UEFN experience. It’s also not the first time SpongeBob has appeared in a UGC release, as he is a staple on Roblox and was part of GameFam’s Super Bowl celebrations on the platform.

Carlos Tovar, president of Zoned, said in a statement: “This was a dream project for the team here at Zoned because we all grew up watching SpongeBob SquarePants and are big fans. We loved working with the amazing team at Paramount Game Studios, who really understand how to authentically connect the SpongeBob SquarePants IP with the Fortnite ecosystem. It’s a constantly evolving platform and it’s been a privilege to bring this iconic IP to fans and players alike!