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Netflix has signed a deal with FIFA to obtain exclusive streaming rights in the United States for the next two Women’s World Cup tournaments. This contract covers the events of 2027 and 2031.
No entity has described the financial value of the deal, but it is reported to be the largest contract FIFA has ever signed with a streaming service for a major tournament. FIFA President Gianni Infantino called it a “historic moment for sports media rights and a “truly historic day for broadcasting and women’s football.”
This happened because FIFA separated broadcasting rights for the women’s event for the first time, which will come into effect after Fox broadcasts the next Men’s World Cup in 2026. The 2027 Women’s World Cup will take place in Brazil. The 2031 event does not yet have a home, but the .
This is a pretty big deal for Netflix, given that FIFA reported that 1.12 billion people watched the 2019 Women’s World Cup, which the United States won. This is a global figure, of course, but the 2023 tournament recorded the largest domestic audience in the United States. Without a doubt, the sport is becoming fashionable on this side of the pond.
Netflix has been making big strides in the world of live sporting events lately. It was completely ridiculous, but the platform will soon be the home of the weekly.
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