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Neopets He said his return gathered in 2024. The daily active users of the play brand (Dau) reached a new recent peak of almost 250,000 and monthly active users (MAU) exceeded 400,000.
That reflects triple growth since the company restarted in 2023 and became a new independent games studio. The numbers are the highest in the last decade. While these milestones are early signs of renewed connection with fans, Neopets sees this as the beginning of their journey driven by the community to revive one of the most emblematic game titles in history.
Neopets is a virtual pet game that has been played by more than 150 million players worldwide. But its growth slowed down and is now returning under a new management. Since Dominic Law assumed the position in July 2023, Neopets has reinvented himself, introducing more than 100 classic mini -games, new stories and licensed associations.
Neopets’s rebirth is more than nostalgia: it is about having fun and creating significant connections with players in all generations. By combining the charm of the culture of early play on the Internet with a modern approach to emotional well -being, the brand has always been a safe refuge for its loyal community.
Last year, the mission extended beyond its classic browser game with the launch of two mobile titles, Tales of Dacardia and fairy fragments, along with significant growth of social networks. Instagram followers
It rose 123% and visits to the video increased by 150%, reflecting the passion of their community and marking a
Encouraging to begin its transformation of IP directed by the community.
Dominic Law, CEO of Neopets, said in a statement: “2024 is the beginning of our transformative trip to revive Neopets. For the first time in a decade, we are seeing significant growth in our players base, and the support of our fans has been highly appreciated. We have been laying the foundations for a much stronger neopia, one that reflects what our players love Neopets. There is still a lot of work for us and we are very excited to have the tremendous support of our community. “
A year of significant collaborations
Neopets collaborated with more than 30 partners in 2024 to create significant shared experiences that connect their audiences both online and offline. These collaborations have led Neopets to other facets of life and has expanded their magic beyond games. This progress not only validates the strength of its community -led approach, but also points out more IP than Neopets is an inspiring and authentic partner.
The key aspects of the key aspects include:
- Deck Upper: The launch of the new Neopets trade card game became a fans favorite, with a series of reinforcement packages and expansions already confirmed and in process, promising to captivate players and collectors equally.
- Phatmojo: The Blind Box Plushies, the first neopets teddy launch in more than a decade that were then sold in the main retailers such as Hot Topic, Gamestop, Boxlunch and Claire’s and have been flying from the shelves that lead to rearrangement.
- Andrews McMeel: The Omette Faerie Graphic Novel: Volume 1 was launched in October 2024, showing how the rich world of Neopets extends far beyond games, remaining relevant and accessible for a new generation of fans in innovative formats.
Looking to the future in 2025
On the basis of the impulse, Neopets is ready to continue evolving its platform to meet the needs of today’s players. Neopets has an exciting line of initiatives in 2025.
In May, his Boba time is transforming 100 locations in the United States into Neopia, with a decoration with the theme and exclusive gifts. The second graphic novel, Neopets: The Dyscarded Magical Blue Grondo Plushie of Prosperity, will be released in August 2025.
Together with the series of graphic novels, a variety of coloration books and activities are also being developed, giving life to Neopia’s creativity through incredible licenses and in attractive formats.
March will see the launch of the Limited Monopoly edition: Neopets 25th Anniversary, while Q2 will bring the launch of the upper TCG cover: Battle For Meridell and new TCG accessories such as games games, card sleeves and mallet boxes.
Neopets collaborated with a wide range of partners in 2024 to provide new continuous experiences to their audiences, preparing the stage for exciting alignment in 2025.
In the heart of the Renaissance of Neopets there is a commitment to its loyal players while its scope expands to the new audiences. This was evident through initiatives such as the monthly sessions of Neopets Live and Ama, which attracted more than 200,000 visits. Events such as the launch of Styling Studios in January obtained almost 30,000 visits, showing the emotion for fresh content. Neopets also organized a world birthday party of the 25th anniversary, involving 8,000 attendees in 41 cities and 13 countries, with almost 300 applications to organize local celebrations.
Neopets further amplified its presence in 13 key events worldwide, including San Diego Comic-Con (SDCC), Licensing Expo Las Vegas and Gamescom Asia. These events strengthened the associations at the time they introduced the brand to the new audiences. Through interactive exhibitions and fans participation activities, Neopets successfully closed the gap between nostalgia and modern innovation, capturing the hearts of fans and newcomers.
Neopets remains dedicated to serving its community by offering significant and attractive experiences that connect players between generations. As the iconic virtual pet game celebrates for 25 years, the 2025 route map includes exciting brand collaborations and technological advances, ensuring that Neopets continues to evolve and captivate fans worldwide.
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