Mobile games can support each other in the career for user attention | Aarki

Aarki recently launched its mobile retention radar report by 2025, in which it details the difficulties faced by mobile games applications and developers in the supersaturated care economy. It also provides information on how marketing specialists can promote their new mobile titles despite difficulties, namely, how to retain players and keep them interested despite the flood of competition.

The report covers all sectors of the mobile industry, not just games. However, for games specifically, the report pointed out the importance of understanding user’s thinking patterns. The games, he says, is the cornerstone of the so -called “Application Hive”, which leads 41% of all discharges. From there, sellers can map behavior patterns in multiple types of applications, even where they are going after leaving the game, and making “a more precise orientation based on cohorts.”

Avi Das, Aarki Cro, said: “This report highlights a simple truth: it is not just about keeping users in an application, it is about understanding where they go next … the secret is to create connections. When align His campaigns with the preferences and time of the user, transforms the moments of participation in long -term loyalty. “

“Stickiness” in games

The report also highlights how the different games work in retaining active users, the “sticky” of the game, to use Aarki’s word. Strategy games and role -playing games, they have a high sticky, indicating a sustained interest in satisfying the emotional needs of users. The puzzle and arcade games, on the other hand, have little sticky, since the simplest game may not involve players for a prolonged period.

Aarki covers each of the mobile genres in greater detail, detailing more the habits of typical users and if they are mainly generos-loles or not. When connecting with certain other applications, the report proposes that developers can keep the players returning to their game for a longer period of time. The report also indicates that global application facilities decrease by 2.3%, which means that attention is a more finite resource than ever.

Aman Sareen, CEO of Aarki, said in a statement: “Success in the mobile applications ecosystem depends on something more than acquisition. It is about promoting loyalty and conducting a significant long -term commitment within the application hive. In 2025, our mission is to help marketing specialists to navigate this intricate network by understanding the natural behaviors of users and take advantage of data based on data for cohesive and effective retention strategies that maximize the ROI. “