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The ‘Bar rescue’ presenter, Jon Taffer, argues that Cracker Barrel’s leadership should be ‘unpleasant’ after a brand change disaster in ‘Varney & Co.’
After Cracker Barrel pulled “Uncle Herschel” of his logo in favor of the modern text that some saw how too awakened, the reaction was fast and furious. Customers and influencers cried badly, and even President Donald Trump asked the chain to get the move, what he did on Tuesday night.
“We thank our guests for sharing their voices and love for Cracker Barrel. We said that we would hear, and we have done it. Our new logo leaves and our ‘old timer’ will remain. In Cracker Barrel, it has always been, and it will always be, to serve delicious food, warm welcome and the type of hospitality of the country that feels like a proud family. American, our 70,000 hard -Worging to employee employees, they await Hard employees -Worging to employees looking for hard -WORGING employees.
The presenter of “Bar rescue”, Jon Taffer, known as a hospitality Wiz, gave his opinion about what went wrong and what he would do if he were directing the company, starting at the top.
Exclusive video: Cracker Barrel Ceo Dodiva Questions after Flip-Flop logo
“Marketing people, graphic people, interior design people and executives who are paid for understanding their customers. They are paid to react to that client. Each of them flew completely. Therefore, as CEO, the first thing he would do is get them all.” Everyone should not be able to make decisions in the future. Each of them, “he advised.
The CEO of Cracker Barrel, Julie Felsss Masino, was seen in Tennessee, but refused to answer Fox News Digital questions about the change of the company’s short duration logo. (Credit: Fox News Digital / Zak Bennett)
The CEO of Cracker Barrel, Julie Felsss Masino, continues in her role. He did not answer Fox Business Digital questions on Thursday when asked about the Flip-Flop of the logo outside the office of a company in Tennessee.
| Heart | Security | Last | Change | Change % |
|---|---|---|---|---|
| CBRL | CRACKER BARREL OLD COUNTRY STORE INC. | 59.82 | -0.24 | -0.40% |
The 56 -year -old brand and the Company market value He received great success, losing up to $ 143 million in the height of the crisis. Until Friday, those losses were cut at $ 20.04 million. The shares were also recovered, 1.48% less than the closure on August 18, 2025, as traced by Dow Jones Market Data Group.
Taffer perfected the importance of the brand.
“If you observe what the concept is, it has authenticity. The concepts that have authenticity must be respected,” he said. “What happened to Cracker Barrel is that they threw their authenticity. They demolished who they are.”
The CEO of Cracker Barrel dismissed the warnings of a main investor that called the brand ‘obvious madness’
Trump said in a real social publication before the company decided to discard the new logo that the false step generated a lot of “free advertising” for the restaurant chain.
General view of a Country Country store in Fishkill, New York, on August 25, 2025. (Richard Beetham for Fox News Digital / Fox News)
“Cracker Barrel should return to the old logo, admit an error based on the customer response (the final survey) and manage the company better than ever,” Trump wrote. “They obtained one billion dollars in free advertising if they play their letters well. Very difficult to do, but a great opportunity. Having an important press conference today. Make Cracker Barrel be a winner again. Remember, in a short period of time I made the United States of America the country” hottest “anywhere in the world. A year ago, I was” dead. “Good luck!
Consumers quickly spoke against Cracker Barrel after he revealed a new logo that eliminated the images of a man inclined on a barrel and, on the other hand, has only the name of the restaurant in black text on a yellow backdrop in the form of a barrel. (Cracker Barrel / Fox News)
CEO of steak
Taffer agreed with Trump’s opinion.
“What the president said is, in fact, true,” said Taffer. “The whole country is looking and listening to this. Think on that occasion.”
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“What happens if they said: ‘You know what, we are going to take out five or six logos? We want you to vote on them. Let’s put three menu elements. We are not going to change the interior. We will only do it better, we learned who we are, “he added.
