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Instagram is testing a new refund feature. Techcrunch He informed that the social networks network is currently executing a test that gives users the opportunity to publish content again. The current characteristic test focuses on the remodeling of a publication, the content that appears in the feed of a user, as a new publication. The platform already offers the ability to share a publication in someone’s history, but this publication to publication repost would be a new addition to the interactions available. A finishing representative confirmed that the tests are happening, but refused to add any additional comments.
Instagram performed a very similar test of a very similar feature in 2022 and also tested a repost button in 2017. Taking into account that the company has made multiple attempts of an idea that is already well established in other social networks, it seems surprising that the platform once again reviews this idea. Among publications, stories, reels and DMS, Instagram already has many unique content types. On the one hand, there are many ways to share and resurface content, either your own or another account for the feed. On the other hand, however, having different rules about which material can be shared with which format can use users in confusing situations.
Update, June 16, 2025, 6:22 pm et: Aggregate response of the Meta Representative that confirms the characteristics test.
