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MDB Capital President and Chief Marketing Strategist Lou Basenese joins ‘Cavuto: Coast to Coast’ to discuss Disney’s recent turnaround.
Disneyland Resort guests looking to stock up on their favorite holiday treat will have to settle for just a few per guest this year, or get creative, as some have done.
The Mickey Mouse-shaped gingerbread cookies are currently selling for $7.49 each, but are limited to “five per person, per transaction,” according to the online menus of the park’s restaurants, including Jolly Holiday Bakery Cafe and Market House.
“It’s literally Christmas in a cookie,” said park-goer Tiffany Calderon. he told SFGATE. She said her family visits Disneyland three times a year, so it’s their mission to collect 20 Mickey gingerbreads during the holidays to freeze at home and eat all year long. “I feel at home,” he added. “Just curl up on the couch, watch some Christmas movies, pull out a gingerbread cookie and just, little bites, make it last. Make it last.”
This year, however, Disneyland is trying to prevent hoarding, not only limiting the amount people can buy at a time, but also occasionally suspending mobile sales to prevent items from running out.
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General views of Sleeping Beauty Castle at Disneyland, dressed up for the holiday season on December 3, 2022 in Anaheim, California. (AaronP/Bauer-Griffin/GC Images/Getty Images)
Some guests, however, walk around the park to order food. mouse shaped cookies in various stores, and even heading to the Grand Californian Hotel, where they sell for $10 each.
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Poison Apple Macaron at Jolly Holiday Bakery Cafe during Halloween at Disneyland Resort in Anaheim, CA on Wednesday, September 6, 2023. The cafe is known for its holiday treats, including Mickey Gingerbread. (Jeff Gritchen/MediaNews Group/Orange County Register via Getty Images/Getty Images)
Many say they not only love the taste of the snack, but that it also has sentimental value.
“That’s how Christmas started,” Jennifer Walker told SFGATE, recalling how she and her parents “would do the same thing Disneyland Vacation Tour, and they would serve that specific cookie.”
Walker said he collected 24 cookies during his last visit to the “happiest place on Earth,” bringing his total to 35 this year. But not all of them are for her.
“One of them went to my parents’ grave,” he told SFGATE. “So my mom still buys Mickey gingerbread.”
Teenagers baking Christmas cookies in the oven. (GMVozd via Getty Images/Getty Images)
He distributed others as work gifts.
“It turned out that my coworker had the same tradition with her mother,” Walker said. “Christmas started with Mickey gingerbread. So when I had it on her desk, she literally cried because she wasn’t going to be able to make it this year. She said, ‘Oh my God, you’re going to help.'” Let’s keep a Christmas tradition.”
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Heart | Security | Last | Change | Change % |
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DES | WALT DISNEY CO. | 117.47 | -0.13 | -0.11% |
Gingerbread is big business at Disney parks, and not just in edible form. There are plenty of products featuring this holiday treat, like clothing and gingerbread house-shaped popcorn buckets, which can also be found across the country at Walt Disney World in Orlando, for those who are lucky.
Disneyland did not immediately respond to a Fox Business inquiry.