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Grubhub has released its annual year-end report on American consumer food trends, analyzing orders placed throughout 2024.
Chicken was the top protein of 2024, espresso orders increased in the summer and hot honey was a popular choice in grocery stores this year, the report noted.
The data breaks down orders placed with businesses such as restaurants, supermarkets and convenience stores and those delivered to customers at home, work, college campuses and hotel rooms, among other places.
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The new report “highlighted the undeniable influence of social media and pop culture on the foods we crave and order,” Grubhub spokesperson Christoppher Krautler told Fox News Digital.
Protein is popular
Protein was popular in 2024 and chicken led the way.
Chicken was included in nearly 40% of all Grubhub restaurant orders, and poultry was part of Grubhub grocery store orders nearly three times as much as beef.
Chicken was a popular choice for Grubhub customers, who chose it almost three times more often than beef in 2024, according to a new report. (iStock)
The extra protein was also a welcome addition to orders at Chipotle restaurants.
The Grubhub report revealed that 15% of all Chipotle orders included double protein.
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Chipotle was also a popular choice for work lunch orders this year.
Chipotle’s burrito bowls are up 27% among corporate orders, according to Grubhub.
That’s a lot of cottage cheese.
Grubhub also delivered more than a ton of cottage cheese to its customers in 2024.
That’s equivalent to about 2,000 pounds of curds.
Grubhub delivered more than a ton of cottage cheese to its customers this year. (iStock)
“The months with the highest volume of cottage cheese orders were July (17%), August (21%), September (20%) and October (16%),” Krautler said.
“Together, these four months accounted for almost 75% of all cottage cheese orders for the year.”
June was the first month with a noticeable increase in demand, Krautler said, around the time people started baking cottage cheese in the oven as part of a social media trend.
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Customers in New York City, Los Angeles, Chicago, San Francisco and Boston ordered the most cottage cheese this year.
America loves coffee
Americans seemed to have a lot of love for espresso this year.
Grubhub said espresso orders increased during the week of June 22, which coincided with the popularity of Sabrina Carpenter’s song.
Grubhub said customers were thirstier for espresso shots this year compared to 2023. (iStock)
“Espresso” reached the top three on Billboard’s Hot 100 that same week and eventually jumped to No. 1 on the pop charts.
Grubhub said customers were thirstier for espresso shots this year compared to 2023.
Miami was the city with the highest number of espresso orders from Grubhub, followed by Los Angeles, Denver, Boston and New York.
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Grubhub also saw a 53% increase in corporate coffee orders this year.
Pace University in New York, West Chester University in Pennsylvania, Syracuse University, the University of Rochester and Rowan University in New Jersey were the college campuses with the most Grubhub coffee orders in 2024.
College campuses were hot spots for Grubhub coffee orders in 2024. (iStock)
When it came to decaffeinated coffee orders, Fordham University in New York led all college campuses.
Rounding out the top five were California State University, Fullerton, University of Massachusetts Lowell, University of Illinois at Chicago and Washington University in St. Louis, Missouri.
Students seemed to specialize in caffeine this year, with February having the highest number of energy drink orders among all college campuses—nearly a third more compared to other months.
Dr. Pepper led the way
Grubhub’s most popular orders at convenience stores this year were hot dogs, bananas and soda, the report revealed.
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When it comes to soft drinks in convenience stores, Dr. Pepper led the way, beating Coca-Cola and Diet Coke into second place among Grubhub orders.
A GrubHub report found that Dr. Pepper was America’s favorite soda to order in convenience stores in 2024. (iStock)
Dr. Pepper was the “clear” leader in soft drinks, Krautler said.
“Its unexpected viral twist (added pickles) captured customers’ attention and gave this iconic drink a fun new twist,” he added.
Sweet and spicy foods increased
Purchases of hot honey at grocery stores increased 30% this year among Grubhub orders, research revealed.
It’s indicative of the sweet and spicy food trend that swept across the country this year. Nearly 10% of restaurant menus will have sweet and spicy offerings by 2024, according to market research firm Datassential.
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The New Jersey-based Food Institute said last summer was the season for “swicy,” a combination of sweet and spicy.
“We find that Grubhub customers are always craving and experimenting with unique flavor combinations that excite and surprise their taste buds.” (iStock)
“We find that Grubhub customers are always craving and experimenting with unique flavor combinations that excite and surprise their taste buds,” Krautler told Fox News Digital.
“This year, swicy (a fusion of sweet and spicy) emerged as a prominent trend and gained popularity for its multi-dimensional appeal.”
‘Eating at home’ dominates
According to Grubhub, many travelers opted to dine in their hotel rooms instead of eating out this year.
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Of all hotel delivery orders placed in 2024, 60% of them occurred during dinner time, data shows.
Adult beverages were also popular orders for Grubhub customers at hotels this year.
Alcohol was a drink that many Grubhub customers preferred to drink in their hotel rooms in 2024. (iStock)
Virginia Beach, Virginia, was the city with the most alcohol orders from hotels, from a six-pack of carbonated drinks to champagne for breakfast.
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Chicago, New York, and Washington, D.C. were also popular travel destinations for Grubhub customers who opted to have the drink delivered to their hotel rooms.
