Useful information
Prime News delivers timely, accurate news and insights on global events, politics, business, and technology
Cloud communication service Bird It has reduced 120 jobs, approximately one third of its total workforce. The Amsterdam headquarters, previously known as Messagebird, plans to realize its global operations in the middle of the ongoing rise, Techcrunch has learned exclusively. Since then, Bird has confirmed the news. The Dutch startup contacted employees impacted on Friday.
The movement occurs only one year after Bird Cut 90 employees After your brand change. The company also cut prices at that time in an effort to face people like Twilio, Klaviyo and Attentive. The startup offers a CRM platform (customer relationship management) for marketing, sales and payments by email, SMS and WhatsApp.
The founder and CEO of Bird Robert Vis confirmed the number of impacted employees, adding that most roles were in Europe.
“While Bird was founded in Amsterdam and built strong European roots, our customer footprint has grown significantly in America and Asia. This realignment will position our teams closer to our clients, which will allow us to serve them better in their time and cultural contexts, “Vis said in a statement sent by email to TechCrunch.
The startup has goal, Paypal, Square and Uber as their key clients. It offers a unified solution to allow companies to communicate with their customers through different channels, including email, SMS, voice and whatsapp.
Vis said that the dismissals “were not an cost of cost reduction” since the “Startup finances remain strong.” On the other hand, the adoption of AI has contributed to the reduction of roles. The list of similar impacted companies includes Sprinklr, Workday and OKTA.
“The changes will help us return to the agile and focused model that promoted our early success, starting with SMS and expanding to become one of the largest suppliers in the world of commercial communications solutions,” Vis said.
The Executive declared that affected employees would receive a “comprehensive transition support” without sharing details about compensation.
In 2021, Bird raised $ 800 million in an extension of the C series with Tiger Global, Eurazeo and Owl Rock. That followed a $ 240 million round that valued the startup at $ 3 billion. The startup acquired the Sparkpost email marketing platform in 2021 for $ 600 million.
