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Archive raises $ 30 million to solve the fashion pollution problem with online bursts

The fashion industry has worried Emily Gittins since adolescence.

The sector is, after all, one of the most pollutants in the world. According to some sources, it is responsible for almost 10% of the Earth CO2 emissions and More than 20% of all water waste.

However, people still want more, fast.

“The way we consume today is very problematic,” Gittins told Techcrunch.

In 2021, Gittins associated with Ryan Rowe to launch Archive, a company that provides software to fashion brands and merchants so that they can create resale platforms Adapted to each business Wishes and needs, including a place where people can sell used clothes from each other.

Competitors include Troove and Tree, who also creates online resale software so that brands sell used items. Archive says that his product is different because he can admit global brands on several continents.

Archive characteristics include intelligent prices and product food; and warehouse management to handle intake, processing, repair and satisfaction; It also provides tools to analyze profits and costs and allow brands to connect it to their own tools and share data. Archive already works with more than 50 brands, including New Balance, North Face and Oscar de la Renta, says Gittins.

There is a great opportunity in the second -hand general market, which is expected to reach $ 73 billion Only by 2028 in the United States, according to the resale report of the retaadu -retail. This part of the fashion industry is expected to increase, As The Guardian reportedespecially among young people and any other person looking for more ecological and economic options.

That is what VCS convinced to invest a B $ 30 million series, directed by Energize Capital. Other investors include Lightspeed Venture Partners, G9 Ventures and Capital Bain. Archive has raised $ 54 million in total funds to date. Archive will use the new funds to further develop their resale software and more product innovation.

Another good sign for the clothing resale industry is growing legislation in several states that encourages it, as the new Law on Textile Recovery responsible for California, and as well as similar legislation in Europe.

“We have discredited the concern that resale cannibals full -price scales,” Gittins added. “We are in scale mode with many of our brands and we are excited to launch resale businesses for so many new brands in 2025.

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