Alphabet Stock Closes Above $200 For First Time Since Stock Split

Sundar Pichai, CEO of Alphabet Inc.

Kyle Grillot Bloomberg | Getty Images

Alphabet The stock closed at $200 per share for the first time on Friday as investors grow increasingly optimistic about the company’s opportunities in artificial intelligence.

The stock gained 1.1% on Friday and a little over 2% for the week to close at $200.21. It surged almost 6% in 2025, while the NASDAQ is up 3.3% so far this year.

Alphabet’s new record adjusts split. The company implemented a 20-for-1 stock split in 2022. At the time of that announcement, the stock was trading at approximately $2,750, equivalent to $137.50 after the split.

Tech megacap companies begin reporting earnings next week, with Microsoft, Goal and tesla Scheduled to announce results on Wednesday, followed by Apple on Thursday. Alphabet is scheduled to report fourth-quarter results on February 4.

Alphabet’s third-quarter revenue increased 15% from a year ago, accelerating growth from about 11% during the same period in 2024. The company generated $88.3 billion in sales in the third quarter and saw record revenue in the cloud.

While Alphabet faces increased competition due to advances in generative AI, particularly from OpenAI, analysts generally view Google as a winner in AI as the company adds new features to products in its portfolio.

In a report on Friday, Morgan Stanley analysts pointed to the company’s progress on its AI agent products, Project Astra and Project Mariner, as well as its large Gemini 2.0 language model released in 2024. Still, the firm said “The Utility Bar to Hurdle and scale” its consumer products are “high.”

In a 2025 strategy meeting with employees last month, Google executives said they expect a year of increased competition, regulatory hurdles and advances in AI. Despite product mishaps in the first half of 2024, the second half of the year featured numerous important AI products.

Alphabet stock has gained 35% over the past year. Among Tech’s most valuable companies, the best performer has been Nvidia, up 132%, followed by Tesla at 96%. Meta and Amazon have also outperformed Alphabet, while Apple and Microsoft have underperformed. The NASDAQ has gained 29% over the past year.