AI filmmakers take note! Runway launches talent platform to meet, greet and get hired

As Google and OpenAI continue to expand the video generation space with their respective AI models, Clueanother leading player in the category, is moving to expand the reach of these advanced systems. Today, the New York-based company announced a new talent network which helps brands, agencies and studios hire AI filmmakers.

Starting today, global creatives, artists and companies specializing in AI video tools, like Runway’s, will be able to use the network to showcase their work and connect with people looking for talent in the industry. The platform already hosts dozens of independent AI artists, specialized in different areas, as well as production houses.

The measure offers two benefits. First, it acts as a much-needed bridge to help companies looking to accelerate their creative workflows with AI discover and hire the right AI video talent for their needs. Second, it also gives Runway a way to accelerate the adoption of its video models into companies’ creative workflows. The company itself points out that many of the members of the talent network come from its own Creative Partner Program, where they have exclusive access to new Runway tools and AI models.

What to expect from Runway Talent Network

Although generating a video with AI is a piece of cake today, organizations are acutely aware that most of the tools out there are still not good enough to replace the depth and authenticity of human-led video projects. The tools help automate various aspects of the creative workflow and drive efficiency, but there is still a need for experts who can make the most of the models and turn AI clips into high-quality, production-grade content.

Basically, this means hiring professionals, from creative directors and artists to colorists and video editors, who specialize in AI video tools and can quickly use them to conceptualize what organizations want, generate pre-production clips in different styles (in line with the concept). and then put everything together with sounds and other elements to prepare the final video/movie.

So far, finding this type of talent has proven to be a challenge, as teams struggle to integrate AI into their project workflows.

“With tens of millions of users and thousands of companies now using Runway, we consistently heard that one of the most recurring needs was to find new talent and professionals to help integrate AI into various workflows, from conception and pre-production to the final frames. “Track marked on a blog post.

To close this gap, the company has introduced Runway Talent Network, which allows independent creatives, artists and production companies to showcase their work with AI video tools and be discovered by potential brands, agencies and studios looking for talent to produce film content. . TV shows, advertisements or even games.

The platform already has dozens of members, including those who are part of Runway’s Creative Partner Program and have exclusive access to the company’s latest AI models and tools. Several of these members are also early adopters of video AI and pioneering new workflows within their industries, Runway added.

Production companies currently in the network include Tool, Builders Club, Silverside, Obsidian, Zukunft, (AI)imagination and Harmony Korine’s IP-based digital studio, EDGLRD.

More members will be added soon

As the network has just been announced, it’s fair to say that the list of members showcasing their work in AI will only grow in the coming weeks. Runway has already installed a google form with a series of questions to attract more artists and producers. However, the company notes that it may not be able to respond to all submissions due to high volume.

Notably, Runway will also release a separate version job boardwhere agencies and brands that hire talent with AI skills will be able to post job offers with their requirements, inviting potential candidates to apply. It is not yet clear when it will be launched.