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YouTube to crack down on ‘egregious clickbait’, starting in India


Clickbait videos have always been annoying, but there are times when they can be downright harmful. YouTube has promised to strengthen its law enforcement efforts when it comes to dealing with “egregious clickbait” on its website, particularly those that cover, or purport to cover, breaking news and current events. The website describes egregious clickbait as “videos in which the title or thumbnail promises viewers something that the video does not deliver.”

YouTube says these videos make viewers “feel misled, frustrated, or even misled” if they visit the website looking for accurate and timely information on important topics. If you’ve ever seen a clickbait video, you know it’s definitely true. You may have trained yourself to spot and ignore them over the years, but some people may still not know the difference between clickbait and legitimate content.

An example of egregious clickbait, according to YouTube, is if a video says “the president resigned!” without actually addressing the president’s resignation. Misleading thumbnails are also considered egregious clickbait. If a thumbnail reads “top political news” and the video does not contain any political news, you will also be subject to YouTube enforcement action.

Website to start cracking down on clickbait videos in India; He didn’t say how he will expand from there, but we’ve asked him for more information. For now, it will remove any videos that violate this policy without issuing warnings. After reviewing old videos, it will prioritize new uploads, presumably so they don’t reach more people than they should.



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