Nissan becomes the latest car company to back away from ‘woke’ DEI practices, following Toyota and Ford

Nissan is reportedly rolling back a series of DEI initiativesincluding controversial hiring practices and corporate funding for certain Pride events.

Robbie StarbuckAn activist against diversity, equity and inclusion programs in the workplace, announced Nissan’s reversal on Wednesday, revealing that they agreed to the changes after he informed them that he was working to expose the current “wokeness” at the car company .

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“Instead, we had productive conversations about how to fix this problem,” Starbuck wrote.

Nissan executives worked with him to implement several reforms, Starbuck said, including an end to diversity-based hiring practices and mandatory DEI or LGBTQ training for employees.

“There are no hiring quotas, no promotions, no diverse vendors. Now the focus is on merit and performance,” he wrote.

“You didn’t think I was going to let Christmas come and go without giving you @UNKNOWN the gift of another company changing its woke policies, right?” he added.

DEI and LGBTQ training at Nissan will no longer be mandatory for employees. ((Photo by Artur Widak/NurPhoto via Getty Images) / Getty Images)

Nissan also reportedly agreed to review future funding of corporate-sponsored events “to ensure sponsorships align with brand standards and business priorities,” according to Starbuck.

“This means no more funding for Pride events that expose children to sexually inappropriate content, like the San Francisco Pride event they recently sponsored, which exposed children to extremely inappropriate content.”

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Starbuck said the company also plans to withdraw its participation in HRC’s “Woke Corporate Equality Index,” nor will it participate in any third-party surveys that have a political activism angle.

“This will not only have a positive impact for their employees, who will have a neutral workplace without divisive issues being injected, but will undoubtedly also extend to their many suppliers abandoning woke policies,” he wrote on X.

Contacted for comment, Nissan vice president of communications Brian Brockman told Fox News Digital that Nissan is a “company for everyone” and confirmed previous communications with Starbuck.

“Whether it’s employees, customers, business partners or the communities we serve, we believe Nissan is a company for everyone,” he said in a statement. “For nearly four decades, our commitment to respect and inclusion has been rooted in our values, shaped an environment where each of our team members can contribute at work, and ultimately, contributed to the success of our business.

The car company joins a long list of large corporations that have backed off DEI policies and practices following widespread backlash. Earlier this week, a conservative watchdog announced that American Airlines has reportedly agreed to end diversity, equity and inclusion (DEI) hiring and employment practices, after the group filed a federal complaint alleging discrimination by the airline.

Walmart also recently agreed to a series of DEI policy changes, Starbuck announced in November. The changes were similarly agreed upon after he warned executives that he would do a “woke” story in the retail giant, he said.

In October, Toyota announced plans to move away from DEI and pro-LGBTQ events after facing pressure online.

The company sent a memo to its U.S. employees saying it will “reduce community activities to align with STEM education and workforce readiness” and will no longer participate in the Human Rights Campaign’s Corporate Equality Index. Bloomberg reported at the time.

EDMONTON, CANADA – SEPTEMBER 14, 2023: Nissan vehicles outside a Nissan dealership in south Edmonton, on September 14, 2023, in Edmonton, Alberta, Canada. (Artur Widak/NurPhoto via Getty Images/Getty Images)

In the message to employees, Toyota reportedly said that while it will continue to “foster an inclusive environment where diversity of thought can flourish,” the company will primarily focus on activities that promote quality in business.

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a week before, starbucks detailed Several initiatives sparked within the company, including funding groups opposing laws prohibiting gender transition treatments for minors, the formation of Employee Resource Groups (ERGs) divided by race and gender orientation, and sponsorship of a drag queen program at a children’s summer camp.

In August, Ford Motor Company He also confirmed he would distance himself from woke policies in a letter from Ford CEO Jim Farley to employees.