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YouTuber Nalini Unagar made the difficult decision to quit content creation after investing over Rs 8 lakh into her cooking channel, Nalini’s Kitchen Recipe, over the last three years. The announcement comes as she revealed that her efforts have not generated any income from YouTube.
In a series of posts on X, Nalini detailed her journey and the challenges she faced, stating that she now sells her kitchen accessories and studio equipment. “I failed in my YouTube career, so I’m selling all my kitchen accessories and studio equipment. If anyone is interested in purchasing, please let me know,” he wrote.
In a follow-up post, Nalini shared the financial cost of her venture and confessed, “I have invested approximately Rs 8 lakh in my YouTube channel to build a kitchen, buy studio equipment and promotions. The return? 0 rupees.”
Her candid posts resonated with many users, sparking a viral discussion about the difficulties of succeeding in the online content space. Despite receiving support from fans urging her to continue, Nalini explained her reasons for walking away. “I dedicated 3 years to YouTube, creating more than 250 videos. However, I didn’t get the response I expected, so I finally decided to stop making videos and deleted all my content from the platform,” he said.
Nalini emphasized the unpredictability of online platforms, noting, “Your ‘store’ can close before you even wake up the next day.”
The news has provoked a mix of sympathy and advice from his followers. One user commented: “I imagine that’s very discouraging. Best wishes for what’s next. It is completely okay to move on if you can no longer continue.” Others suggested that he should have left his videos online, noting that algorithms could work in his favor in the future.
This is not the first time Nalini has made headlines. Last year, she was involved in a heated online exchange with actor Swara Bhaskar over issues of vegetarianism and body image, further highlighting her presence in the public eye.
