The Democratic contender Andy Beshear of Kentucky launches a podcast in Siriusxmm

Siriusxm announced that he was giving the new podcast of Beshear a national platform from this month, along with presenting it in a regular call program in his progress network.

The appearances of President Donald Trump in the podcasts were A fundamental media strategy In its successful republican campaign of 2024. In the future, mastering a personal podcast could replace soft focus biographies or unstable books as a way for politicians to increase their profiles.

Beshear said in NBC “Meet The Press” this summer that “will take a look” to the president in 2028. The governor of California Gavin Newsom, also in the circle of Potential presidential nomineesHe began his own podcast earlier this year.

Talking to the anxiety of Americans

In an interview, Beshear said that a motivating factor in his own podcast was people who came up with him, especially during the Trump administration, to talk about his anxieties.

“This is how Americans feel,” he said. “They feel that the news hits them minute after minute after minute. And it may seem chaos. It may seem that the world is out of control. With this podcast, we are trying to help Americans process what we are happening.”

He has already done almost two dozen podcasts, with his very heavy audience towards Kentucky residents. His guests have included some possible democratic presidential rivals, including the governor of Maryland Wes Moore and the Minnesota senator, Amy Klobuchar. The businessman Mark Cuban, the former basketball coach of Kentucky, John Calipari, and Kentucky’s actor and comic, Steve Zahn, have also appeared.

Beshear, the son of a former governor who has been leading Kentucky since 2019, talks about problems. Two of his friends, Republicans and Democrats, are regular guests, and their 16 -year -old son helps dad to sail for young young people.

Newspaper attracted attention – Negative part among the Democrats, for interviewing conservative guests Steve Bannon, Michael Savage and Charlie Kirk in their podcast.

“I do not agree with him in certain guests because I don’t like giving oxygen to hatred,” Beshear said. “But Gavin is really working to communicate with the American people, and deserves to be praised for it.”

The Newsom podcast slowly began in the market, but caught fire in recent weeks, its usual audience jumping from tens of thousands to hundreds of thousands, said Paul Riismandel, president of Signal Hill Insights, a market research company focused on audio.

The governor of California greater visibilityParticularly in social networks, it is probably a factor in the growing popularity of the podcast, Riismandel said. But it is also a function of how podcasts often realize: many tend to be slow burns like the public discovers them, he said.

Learn to master the podcast format

Whether ambitious politicians begin their own podcasts or not, they will have to be familiar in the future with what makes people succeed in the format.

“With a podcast, the audience awaits a more authentic and authentic conversation and presentation,” said Riismandel. If politicians seem too controlled, looking for the type of sound fiber that will break into a television appearance, it is not likely to work, he said. They have to be willing to open.

“That is something that is probably new for many politicians,” he said, “and new for their managers.”

The first Beshear podcast for Siriusxm will have an interview with the minority leader of the House of Representatives, Hakeem Jeffries, DN.Y., conducted in the company’s New York study and debuted on September 10. The Progress Network will issue the podcasts of Beshear regularly on Saturdays at 11 am

The first live call program will be next Tuesday at noon, with Beshear united by progress presenter John Fugelsang.

Beshear emphasized that his work for Siriusxm is “not only aimed at a democratic audience.”

“We are pointing,” he said, “at an American audience.”