Pinterest lists Dei attacks as a possible commercial risk risk last presentation

Pinterest listed the latest attacks against diversity, equity and inclusion as a possible commercial risk in Your last 10-K presentation.

The company wrote in its presentation to investors that if its efforts around Dei “are perceived as insufficient or exaggerated”, then “it may not be able to attract and retain talent” and that the company “can be subject to investigations, litigation and others procedures “.

“Our brand, reputation and price of shares can be harmed,” the company continued.

Pinterest did not respond immediately to our request for more comments.

He Apocalypse in the presentation of Pinterest occurs only a few days after Target, a company that withdrew its efforts from Dei after a conservative reaction, was sued by its shareholders by Not revealing the risk of its diversity initiatives. This caused a violent reaction of the consumer and a drop in the price of their actions. As reported by Reuters, shareholders feel that the objective defrauded them by doing They pay high prices of shares, while management used “investor funds to serve political and social objectives.”

Pinterest is the last company to reassess its relationship with Dei as attacks against practice are heated. Like many technological companies after Black Lives Matter’s protests in 2020, Pinterest showed a public commitment to support diversity and inclusion and launch creative funds for underrepresented communities.

But, according to its website, it looks like Pinterest He has not yet launched his Diversity Report 2024: Although he published his report 2024 ES. He has published a diversity report since 2015, according to the previous 10-K presentations.

Dei has been a fierce attack since President Trump took office last month. Issued an executive order DEI prohibition programs In the federal government and this week, the United States Attorney General, Pam Bondi, instructed The Department of Justice to “investigate, eliminate and penalize the illegal mandates and activities of DEI” in private sector companies that receive federal funds.

Federal mandates add to the demands that have drilled in the last year. Conservative groups throughout the country have been demanding or threatening to sue everything, from banks, risk companies and retail of large boxes, to end their programs and diversity mandates.

The result has been a reversal of the initiatives ofi that were launched in recent years. In technology, some companies have begun to eliminate some Dei policies while seeking to avoid conservative reaction and relieve relations with the new Trump administration.

Goal, Amazon and Google recently fell or adjusted some of their dei programs. As noted for the first time by the writer of the bulletin Michelle Leder, Google did not mention diversity in Your last 10-K presentation, despite the fact that it was mentioned eight times In its 2023 form As the company said it was “committed to making diversity, equity and inclusion” apart from everything it did.

The last 10-K form of Pinterest is also far from the One appeared for 2023where the word was also mentioned at least eight times (instead of once, as in its last presentation of 2024), and where the company said that “it would strive to create an inclusive and diverse workplace” to train the employees.