Now there is a G-Shock watch with Barbie’s theme, and we want to

Barbie’s movie I could feel like a distant memory at this time, but collaborations somehow Keep arriving. The latest? There is an official G-Shock of the Barbie brand along the way.

Casio has announced the clock as part of its 2025 alignment, and is as bright, bold and pink as you can imagine that it is … even if it is not as hard as the online skates of the light speed Impala X Barbie.

It is based on the popular GMA-S110 clock, a smaller version of industrial style GA-110 That was launched in 2010 and presents a clock face that layers a series of small components to create a three -dimensional design.

Courtesy of Casio

In the GMA-S110be, as the Barbie edition will be known, each of these components has a slightly different pink tone, along with some subtle thematic variations. This includes a Barbie logo at 3 o’clock and an indicator of cardiac motif in the dial inserted at 9 o’clock.

The logo appears again on the rose belt to matching, while the return case is recorded with Barbie’s lateral profile silhouette.

Courtesy of Casio

Courtesy of Casio

Far from Barbie’s theme, you can expect all the characteristics of a regular GMA-S110, which means that it is a mixed digital and analog clock, with 29 time zones in 48 cities. It has a shock -resistant structure, with 200 -meter water resistance and the option of five daily alarms, a 1/1,000 seconds stopwatch and a countdown timer, plus an automatic LED light.

It joins a trio of other pink size G-Shock watches that will be launched this year: the GMA-P2100PP, GMD-S5610PP and the GMA-S140PP, and Casio is not just in betting large once again in 2025 . PROPILOT X Miss Piggy EditionFor example, with its shiny pink clock face and is inspired by everyone’s favorite MUPPETS Diva (as well as a Spyhole at the case of the case that reveals the glamorous portrait of the character), while Bremont has also launched the New Terra 38 In a striking gum pink, limited to 250 pieces.

If this inclination continues by Pink is due to the Barbie effect, 18 months after the release of the film, it is difficult to be sure, but it feels unlikely. However, Casio clearly expects the Barbie brand to still have some legs that still use the Tiletto. Danielle Thom, the curator of the Barbie Exhibition of the Design Museum He thinks that his intergenerational attraction is timeless.

Courtesy of Casio/Mattel

“A key reason for Barbie’s appeal as a collaborator is the longevity of the brand, having been a dominant cultural presence since 1959,” he tells Wired. “With reason or incorrect, Barbie is also associated with a well -defined set of assumptions and values: femininity, accessible glamor, empowerment and friendship. Any brand that collaborates with Barbie can expect part of that magic to be transferred. ”