Threads adds an ‘average’ tab and the ability to label people in the photos

Meta’s new social media threads announced Thursday that a dedicated “media” tab for photos and videos is presenting, only days after their rivals, including X (previously Twitter) and the Startup Bluesky, they did the same for the videos for the . In addition, goal will also allow users to label people in the photos they share.

Instagram chief Adam Mosseri said in a Publish in threads That the new media tab will allow others to quickly see all the photos and videos that it has shared on the social network. He points out that the characteristic was “a very backward request from the community.”

It could also help the finish lines to compete better with dedicated video applications, such as the always popular Tiktok, whose prohibition of the United States is temporarily in pause.

The characteristics are being implemented worldwide, along with a new “marked” feature announced last week that allows users to easily add their version of another person’s publication.

The announcement occurs a day after the CEO of Meta Mark Zuckerberg revealed that Threads now has 320 million monthly active users (MAU), compared to 300 million last month.

The increase is remarkable, taking into account that Bluesky is seeing a slowdown in growth, since the social network grew less than 10% month by month in December 2024, compared to the rapid growth of 189% in November, according to the Market Intelligence Sign. Similar MWEB. While the great increase in Bluesky in growth is over, the platform is still growing.

Goal has been working to attract more users to threads regularly adding new features, including a publications programmer, the ability to follow profiles of other Fediverse servers, custom feeds, AI summaries for trend issues and more.