Netflix’s impulse to games will add parties and cooperative from the couch

Netflix’s executive co -director Gregory Peters said the company has achieved a “initial good progress” since it launched games during a call to know the profits of the quarter quarter of 2024 of the transmission service. He also mentioned the company’s plans for the future of the games in the service, including the launch of cooperative games for parties and sofas that can be transmitted online. As The edge As noted, Netflix began trying its games transmission technology last year, but it was very limited and it was not clear how it went. It turns out that the company intends to continue investing in technology and expanding its scope.

“We thought about this as a successor to the night of family board or an evolution of what used to be the television game program,” Peters added when he talked about the launch of cooperative games for parties and from the couch. He also said that the company will continue adding conventional titles such as GTA, who obtained dozens of millions of downloads, to their offers. Netflix will also continue to launch games based on its programs, because they tend to become fans’ favorites. The squid game: unleashed Apparently it reached first place in the lists of application stores for action games in 107 countries. He is on his way to becoming Netflix’s most downloaded game so far.

Peters said Netflix is ​​already seeing “positive impacts on the acquisition and retention of (SUS) players.” He admitted that the positive effects caused by games on the platform are still “relatively small”, but the Netflix budget for games is also less than its budget for programs and films. As a result, the company will continue to “increase that investment” since it sees the benefits of acquiring new subscribers and retaining the old ones.

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