40-50 million viewers lost: how Turki al-Sheikh lost Canelo-Paul’s opportunity

Turki al-Sheikh lost an excellent opportunity to establish what he calls “The great fight‘Between Canelo Álvarez and Terence Crawford in September when choosing not to pursue Jake Paul’s clash for May 3.

As Chris Mannix, Canelo vs. points out. Paul would have been seen by 40-50 million viewers In Netflix, and many of them would have become Álvarez fans. They would have been interested in seeing Turki’s “great fight” between Canelo and Crawford on September 13 in his shock of the Riad season.

Besides, Jake has 28.7 million Instagram followers and 20.9 million YouTube subscribers, so a fight between him and Canelo must be announced. It would probably generate profits instead of the fight of May 3, Canelo against William Scull losing money in Dazn. In addition, the PPV buys for Canelo’s fight against Crawford, 37, would bring better numbers.

The lost opportunity

In an interview with ESPN, Turki felt that Canelo-Paul’s fight would not help establish Crawford’s fight. How could I be so wrong? Does Turki believe Canelo vs. William Scull is the perfect configuration for Crawford? If the fight is seen by less spectators than Jake Paul’s clash, how is he helping his “great fight”? Are you being intentionally obtained?

There will be very little interest of fans in Canelo-Sock. That is not even at the level of Canelo’s mismatch against Edgar Berlanga last September. That is a useless fight that does nothing for Canelo and does not help establish the circus struggle against Crawford.

“Although Canelo-Jake Paul’s fight is not happening at this time, he would not rule it out in the future,” said Chris Mannix about his YouTube Channel, discussing the probability that Canelo Álvarez chooses to fight Jake Paul in the future. “Obviously, in Canelo’s mind to make this fight.

“He has said he wants to fight several more years. Jake Paul is only 28 years old. If Jake Paul is in boxing in two years, they will fight. If Canelo remains a type of higher level, at least in terms of merchandise, I still think it is, it is inevitable that we obtain Canelo vs. Jake Paul. You like it or not, it will happen. “

“Edgar Berlanga cut the corners. He didn’t fight anyone. His best victory was against a guy called Padraig McCrory, and ended with Canelo Alvarez’s fight. Jake Paul has cut a massive corner. He cut the line in a large and large way, but the fighters cut the line all the time. Most fighters are not Marvin Hagler. “

Myopic?

Canelo vs. Paul will definitely happen because there is too much money in that game and helps his career. William Scull does not help Canelo, nor fight against Bruno Surance or Jermall Charlo. A rematch with Dmitry Bivol will not create much interest. Bivol is not popular worldwide and definitely not in the United States, his struggle is boring, and he has nothing to say in interviews. Without charisma. None of the combatants that have been floated as types that Turki plans to coincide with Canelo are popular, not even Crawford. It is not popular outside of Omaha, Nebraska.

“All fighters try to win the type of popularity that Jake Paul has,” said Mannix. “Turki al-Sheikh should have embraced this Jake Paul fight Because there was no possibility that Canelo could lose. Canelo expires Jake Paul every day of the week and twice on Sundays. It is a fact. That is a fight that would be observed by many people. “

Turki should have embraced Jake Paul’s fight due to the large number of people who would see it, who has cultivated the base of Canelo fans. If Turki wants a lot of people to see Canelo fight Crawford, make him fight with Jake would have been the way to do it.

“In Netflix, you would probably get 40, 50 million ocular balloons watching that fight,” said Mannix. “That grows the Canelo brand. In one way or another, the Canelo brand grows. Visibility increases, and by extension, if Canelo is fighting Jake Paul against many eyeballs, some of those eyeballs will want to see Canelo fight Terence in September. They may want to see Canelo fight in Riyadh in February or October.

“We are not talking about opponents who will move the needle in May,” Mannix said. The guy that Canelo will fight in May is William Scull, who is a complete stranger. Canelo vs. Scull will not attract fans much interest.